Ruth Sova

Adolph Kiefer and Associates


Adolph Kiefer was the US Backstroke Gold Medal winner in the 1936 Olympics. He and his company continue to supply pools and pool products. Ruth has worked with Mr. Kiefer choosing products for his aquatic fitness and therapy catalog.





Ruth started the Aquatic Exercise Association in 1985. Many others helped to make the company strong. Angie Proctor and Julie See took over AEA in 1993 and have done wonderful things with it. Ruth continues to work with AEA.



AquaGear® Swim Shop


Since 1992, this online retailer of aquatic exercise and swimming products is the distributor for all Ruth Sova products. AquaGear also sells an assortment of Aquatic Therapy, Rehabilitation, Swimming and Water Exercise Equipment.





Ruth started the Aquatic Therapy and Rehab Institute in 1993 with Vicki Chossek who managed it capably until she left for another job in 1996. For more information on ATRI go to the ATRI website.





DSL was started in 1976 to produce Ruth’s DVDs, books, CDs, laminates and other educational material. The company offers wholesale options to large orders, catalogs and bookstores.



The Fitness Firm


Ruth started The Fitness Firm in 1976. The company is still thriving under its current owner, Phyllis DeCoste.



The Jalkanen Foundation


This charitable foundation give scholarships for aquatic therapy. Ruth is often available to speak in trade for a donation to the Foundation.

© 2017 Ruth Sova